internet advertising

FanClash announces esports athlete Jonathan Amaral as its brand ambassador | Pages Da

FanClash, a fantasy esports platform, has signed Jonathan Amaral, an esports athlete as their brand ambassador. “Jonathan’s versatile and original sense of style constantly inspires fans and the millions of gaming enthusiasts around him. With the growing popularity of esports platforms, this unique alliance with Jonathan aims to increase brand awareness and to build trust …

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Best ads of the fortnight: Hershey’s ad is hauntingly good, Mondelez gets 5 stars | Pages Da

We’re back with a brand new edition of the Best Ads of the Fortnight with a brand new list of dumbass from the advertising world. During these two weeks, we’re looking at ads published between November 1st and November 15th. It was an eventful two week period because we got to see some of the …

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eSports is not gaming: Why advertisers need to note

As esports and gaming continue to experience an unprecedented growth spurt in the country (collectively the sectors could be worth over $8 billion or close to Rs 65,000 crore by 2026), experts at industry are increasingly vocal in establishing a clear delineation between the two sectors. Lokesh Suji, Director of the Indian Esports Federation and …

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‘CWG 2026 dropping eSports is a major setback and should be taken as a learning’

Playing the spoilsport around the festive season, the Commonwealth Games Committee announced last week that it would not retain esports as a competitive medal category for the 2026 edition. esports held alongside the CWG 2022. India’s DOTA 2 team had set history records by winning the bronze medal at the first-ever Commonwealth Esports Championship, leading …

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Hershey’s launches first-ever Halloween campaign in India

Hershey India Pvt Ltd., part of The Hershey Company, has launched its first ever “#HersheyliciousHalloween” Halloween campaign. Intending to continue its global legacy of celebrating Halloween, the campaign familiarizes its Indian audience with the rituals associated with the festival. Indians love to celebrate and get together for the festivities. Halloween is one such emerging occasion, …

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Collective Artists Network onboards Global Esports

Collective Artists Network has signed with Global Esports to exclusively represent the team in its sponsorship portfolio. Speaking at the signing, Vijay Subramaniam, Group CEO and Founder of Collective Artists Network, said: “Collective Artists Network is committed to providing strategic advice to businesses and organizations while connecting them to brands, influencers and popular culture for …

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Glance Gaming partners with Crowd Control Esports to live stream AAYO Pokecon, 2022

Glance Gaming, a gaming and game streaming destination, and a business unit of consumer internet company Glance, today announced its partnership with Crowd Control Esports to livestream India’s first Pokémon Unite LAN tournament , AAYO Pokecon, 2022. Glance Gaming has already streamed the preliminary stages (matches, qualifiers and leagues) of the tournament with an average …

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8Bit Creatives to be official talent partner of gaming fest DreamHack

8Bit Creatives will be the official talent partner of DreamHack 2022, India’s biggest esports festival in Hyderabad from November 4-6, 2022. The global game festival is taking place in India for the first time since the pandemic. The event will feature an exciting set of live events and activities over three days that will bring …

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Gaming sector on tenterhooks following raids & notices

The gaming industry recently faced another round of crackdowns as a police raid was carried out on the premises of a Kolkata-based gaming app accused of fraud earlier in September. This comes a week after the Directorate General of Intelligence GST (DGGI) issued a show cause notice to Bengaluru-based Gameskraft Technology for failing to pay …

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