Original Canucks logo designer calls out Francesco Aquilini for prioritizing “sweater business” over hockey | Pages Da

The man who designed the Vancouver Canucks’ original logo and jerseys before the 1970-71 season has urged the team to prioritize hockey over the “jersey business.”

West Vancouver resident Joseph Borovich, 83, sent a letter to Canucks owner and chairman Francesco Aquilini this week asking the team to stop cycling through different uniform designs.

“What do you sell – hockey or jerseys?” Borovich asked in his letter, which he also copied North Shore News. “Johnny Canuck didn’t help you last night against expansion team Las Vegas when you blew a two-goal lead with 10 minutes left in the game. It didn’t help you against Boston, Toronto or Montreal either.

“What are you trying to establish here? All the different jerseys didn’t help when Bure was here or the Sedins. OK, they came close, but no cup. It’s only been 52 years, Mr. Aquilini.”

The Canucks donned Borovich’s “stick in rink” logo and the matching green and blue jerseys from 1970 to 1978 before abandoning the look entirely in favor of the ill-fated “Flying V” concept.

In the years and decades afterward, the Canucks introduced more than a dozen new jersey designs. The team currently wears four different uniforms, none of which feature the “stick in rink” logo as a crest (although it has been used on several alternate jerseys in the new millennium).

“Blue and green is the West Coast look, ‘stick in the rink’ is hockey,” Borovich wrote. “What are you trying to do with the image of the team? The smart look with a consistent logo and jersey creates a tradition and history and gives team players pride when they wear it, such as Montreal, Toronto, Boston and Detroit.”

Here is the full text of Borovich’s letter:

Table of Contents

dear sir,

What do you sell – hockey or jerseys? Johnny Canuck didn’t help you last night against expansion Las Vegas when you blew a two-goal lead with 10 minutes left in the game. It didn’t help you against Boston, Toronto or Montreal either. What are you trying to establish here? All the different jerseys didn’t help when Bure was here or the Sedins. OK, they came close, but no cup. It’s only been 52 years, Mr. Aquilini.

Tradition and pride in uniforms is a bit of a stretch with your teams. I’m biased, because I designed the “stick in the rink” logo in 1970, along with the blue and green uniforms.

Blue and green is the west coast look, “stick in the rink” is hockey. What are you trying to do with the image of the team? The smart look with a consistent logo and jersey creates a tradition and history and gives team players pride when they wear it, e.g. Montreal, Toronto, Boston and Detroit.

Arthur Griffiths couldn’t stand the money he was losing with poor attendance, so he went to California to get a new look. Coach Harry Neal said when they played in New York on Halloween they won best costume.

My logo is already established with the shoulder look and the story, but the players need to feel like they are in a fashion show and that’s why they blow a two goal lead with 10 minutes to go!

I guess you’re fine with sweaters – it’s Christmas.

I imagine the “stick in the rink” would look good next to the Stanley Cup.

Maybe our grandchildren will enjoy it, right Francesco?

Sincerely,

Joseph Borovich
West Vancouver

The Canucks – sporting the Orca logo on their primary road jersey – will return to action on Saturday night when they visit the Vegas Golden Knights at 7:00 PM PT.

Source

Leave a Comment

Your email address will not be published. Required fields are marked *