Originally an American construct, Black Friday was ideal for retailers and consumers in the United States to usher in the busy Christmas shopping season.
In Ireland, where Christmas promotions now start shortly after Halloween, it seemed obvious to adopt Black Friday as a sales aid, and it is now a feature of the Irish retail landscape before Christmas.
Online Black Friday deals have been available for weeks, but today people will be flocking to stores around the country in search of well-marketed bargains.
Retailers are preparing to make the most of Black Friday – the first since covid-19 pandemic restrictions were lifted.
Dublin Town CEO Richard Guiney is hoping for a bonanza day.
“I think it’s going to be busy, the foot traffic in the town center has been trending in the right direction recently,” he said.
“It’s going to be a good Christmas and Black Friday is part of Christmas shopping now.”
At Killarney Outlet Centre, manager Paul Sherry said it is not easy to predict footfall on Black Friday.
“It’s stronger in the cities but we have lots of offers in our stores, all discount-ready,” he said.#
“Black Friday spans more than one day and the impact is spread over a longer period, but there will certainly be shoppers looking for value and looking for deals.”
Meanwhile, local Irish retailers are encouraging consumers to make it a Green Friday and to buy Irish and sustainable products.
The Champion Green campaign was created to support and promote SMEs in Ireland as every euro spent with a local business returns €2.50 to the economy.
Evelyn Moynihan is the co-founder of Champion Green.
“We are appealing to shoppers to shop local and click local in the coming days,” she said.
“Two thirds of online trade is done outside the country so we are asking people to think about and support local online and bricks and mortar businesses.
“A lot of small businesses rely on business in Q4 and if we don’t support them, we will lose them.”
According to recently published research from the CCPC, 40% of us plan to make a Black Friday purchase, and 81% plan to research purchase prices beforehand.
The items that top the lists for intended purchase are electronics, clothes and shoes, white goods, and beauty and make-up products.
Gráinne Griffin is Director of Communications at the Competition and Consumer Protection Commission.
“Our research shows that over one in three consumers plan to shop on Black Friday this year,” she said.
“Although slightly lower than last year, this still represents a very significant proportion of consumers who, on average, intend to spend almost €400.”